1. Set one goal that you can measure.

One of the advantages of choosing one goal is that it can be tracked and measured. This option will make it easier for you to know whether you have reached your goal or not, as well as the possibility of doing other repairs.

Before you start your YouTube advertising campaign:

Ask yourself: What are you trying to do? Do you want more subscribers? More clients or grow your mailing list? These are important questions that you should consider.

Choose a Key Performance Indicator (KPI): This indicator should be in line with your goal. Adding more than one indicator may seem tempting, but it is not recommended because it can be challenging to interpret the results later.

Put in front of your eyes 2 to 3 other side goals: These goals are called desirable goals, and it is very good to reach them as well. The goal of doing this is that if you did not achieve your main goal and did not succeed in reaching the KPI, but you achieved one of these secondary goals, you will understand what kind of goals can be reached with this ad campaign.

Determine exactly how you will measure the success of your campaign? Draw a clear idea of what this success will look like and when you will measure the KPI. All this should be in parallel with the timing of your advertising campaign.

2. Carefully choose the ad format that matches your goal.

You must make sure that the final form of your advertising campaign is parallel and in line with your main objective. YouTube ad formats come in 3 types: TrueView ads, bumper ads, and non-skippable ads.

Prepare your ad campaign carefully with the appropriate format for your target quality and KPI you have adopted. If you encounter any difficulties, you can visit the Digital Hub website to get advice from experts.

TrueView ads.

Among the types of this ad are those skippable ads that appear right before watching a YouTube video. TrueView ads can run between 12 seconds and 6 minutes; this makes it ideal for long video content that does product demos or customer testimonials.

This type of advertisement comes in 2 different ways.

TrueView discovery ads.

This type of ad appears directly below the YouTube search icon on the home page or on the side while the videos are playing. It can be distinguished from the actual content on the platform by having an Ad tag underneath.

How to use it successfully.

Use the power of the thumbnail: The thumbnail as the front of the video plays an essential role in drawing attention and getting the viewer to click to explore.

Show the value of the video by choosing an appropriate title: The title should give a good impression of the content of the video and give an idea of what the person will get after watching. The title should also hint about the quality of the information obtained and how your product or service will change and be a good addition to a person’s life.

TrueView in-stream ads.

In-stream ads appear before, during, or after a YouTube video. What distinguishes these ads is that after only 5 seconds, the viewer can either skip watching the ad or complete it. For this reason, you must be careful to draw attention during those first 5 seconds.

How to use it successfully.

Crafting a powerful story: You have limited time to grab attention. You should give yourself enough time to focus on crafting a powerful story that immediately stimulates the viewer’s imagination.

Winning the viewer’s attention at first sight, is the only chance to make your viewers curious to know more. So, start strong and get the main idea out first.

Bumper Ads.

These are the very short, unskippable ads you see before a video that is only 6 seconds long. This type of ad is paid based on impressions where you pay each time your ad appears 1000 times.

Steps to Success in Bumper Advertising.

Start Showing Your Brand First: Since you have very limited time, immediately move on to displaying your brand and prominently use your approved colors. This will help viewers remember you.

This type of advertising is very good if you want to increase awareness of your brand and present it to the public with an emphasis on the brand’s name.

Non-skippable ads.

Non-skippable ads are 15-20 seconds long and can appear before a video. Or, if the video is longer than 10 minutes, it can occur in the middle of the broadcast.

Steps from digital hub to Succeed in Non-skippable Advertising.

Make it unforgettable: Like a 6-second ad, these need to come up with your main idea from the start.

Make it important to the viewer since this ad separates the viewer from the video that he decided to choose in the first place, work hard to win the viewer in a friendly way. Focus more on getting the viewer to know your brand and never get involved in buying directly from you.

3. Choose the appropriate video type.

There are many options for the types of videos that you can adopt, so you must choose the right one for your goal very carefully.

If you want to promote an event, you are going to do or a large training course, Promo Video can be just right. Or, if you want to use TrueView ads to attract viewers to your site’s signup page, you can use the short demo of your product or service. All you have to do is ensure that the video is appropriate and complements your main goal.

4. Target your audience smartly.

Targeting your audience is essential for the success of your YouTube advertising campaign. Before you start building your target audience, review all the information you have collected first. In this regard, you can see the surveys and customer service data you have collected over the last 6-12 months.

Focus on the top 20-30% of your best loyal customers and build a profile based on the data collected on them. Of course, consider the age factor, but do not forget to focus on the most important thing, which is their behavioral data, such as their preferences and similarities between them.

Use interests and demographic information to build your audience profile. Your audience’s demographics can give you a good approach and help you narrow down your potential audience.

Use the demographics you’ve collected so far to get started with this step; once you’ve narrowed down your target audience, it’s time to get a closer look at their interests.

We as human beings are most motivated to make decisions by our habits and everything that attracts us. So, use the customer data you prepared earlier to get to some finer detail.

Your work does not stop with building your audience profile. The most important decision is to choose the appropriate place for the video for these potential customers to see it. Google will help greatly with these steps, as you can determine where your ads will appear based on keywords, video topic, or ad position. Think of the best places for your audience and start there.